I BUILDIDEAS THATWORK

Own product strategy and delivery for the mental-skills track of a national high-tech education program operated under Israel’s Ministry of Education, serving 3,000+ students across multiple schools.

• Designed and built ARC, a custom school platform supporting program delivery, student learning, educator workflows, and large-scale educational operations.
• Translate educational, operational, and user needs into product requirements, workflows, features, and scalable digital systems.
• Lead products end-to-end - from research and problem definition through design, development, testing, implementation, and continuous improvement.
• Coordinate across educators, program leadership, development teams, schools, and operational stakeholders to deploy solutions in real educational environments.
• Use feedback from students, educators, and field operations to identify friction, improve workflows, and continuously evolve the product.

Managed multiple programs for 1,000+ students across multiple schools, focusing on preparing students for high school computer science tracks and elite military tech units.

• Developed and implemented a Python-based curriculum that builds logical thinking and algorithmic problem-solving skills.
• Led national exam (MAFMAR) preparation for 9th graders, applying Project-Based Learning (PBL) to enhance coding proficiency and independence.
• Collaborated with educators to optimize teaching methods, ensuring high engagement and measurable outcomes.

This role combined strategic educational leadership with program-scale execution, further developing my ability to bridge pedagogy, technology, and national-level objectives.

Designed and implemented automated ETL processes using cron jobs to create BI-friendly tables in ClickHouse.

• Executed complex queries to extract, manipulate, and analyze large datasets (2M+ users), delivering actionable insights.
• Developed comprehensive BI dashboards with KPIs tailored to the online school system, supporting data-driven decisions.
• Applied advanced visualization techniques with Grafana to communicate complex data simply and effectively.
• Optimized database performance and query efficiency, improving system responsiveness and user experience.

This role strengthened my skills in data engineering, analytics, and visualization, solidifying my expertise in BI systems for education.

Led a development team of 20+ people, managing large-scale national projects with full responsibility for project management and process mapping.

• Constructed detailed Gantt charts for both long-term and short-term planning, including characterization and analysis documentation.
• Designed and built sophisticated code and server architectures, while preparing competitive proposals aligned with client requirements.
• Managed QA processes, training engineers, and introducing new tools to enhance testing efficiency.
• Created and delivered high-level presentations for management, while advising on technological strategies tailored to client goals.

This role expanded my expertise in scaling teams, optimizing workflows, and translating complex technical roadmaps into business impact.

Developed, tested, debugged, and reviewed a wide range of applications for a K-12 school system.

• Led the development of REST APIs and custom libraries, ensuring reliable system integration across multiple functions.
• Maintained security and viability of web interfaces post-launch, including patching and validating third-party code for compliance.

This experience refined my system architecture skills in the education sector and deepened my understanding of compliance-driven development in large-scale learning platforms.

Led the planning and development of web applications, including building ML object detection models using Keras and TensorFlow.

• Managed the full project lifecycle from mockup conversion to configuring run-time environments and server configurations on AWS.
• Directed team efforts in building REST APIs and custom libraries, and integrating with third-party APIs.
• Designed and developed mobile-friendly websites, ensuring adherence to SEO best practices and resolving technical issues.
• Conducted client consultations for site and app requirements, and implemented training resources for content management and security.

This role grew my ability to connect machine learning with practical business applications, while strengthening project leadership across multi-disciplinary teams.

Joined as the first employee and built the company’s software stack from scratch.

• Designed and implemented REST APIs and core libraries, ensuring scalable foundations for future growth.
• Configured AWS servers and services to establish robust, cloud-based infrastructure.
• Developed and styled mobile-friendly websites, transitioning legacy presentations into modern, easy-to-use interfaces.

This role honed my ability to build systems from zero, balancing architecture, functionality, and usability, skills that became critical when scaling into leadership.

Developed and maintained company websites using the Laravel framework, applying modern PHP programming practices and strengthening backend/frontend integration skills.

• Managed AWS Ubuntu servers, which deepened expertise in cloud infrastructure, deployment, and system reliability.
• Integrated multiple third-party APIs, building strong understanding of interoperability between financial and external systems.

This role sharpened my ability to bridge code with infrastructure, laying the foundation for later leadership in system architecture and large-scale software projects.

Directed marketing operations in the cosmetics and wellness sector, leading cross-functional teams through product launches and international campaigns.

• Conducted deep market research to assess product viability and inform strategic positioning, strengthening analytical and data-driven decision-making skills.
• Collaborated with media organizations and advertising agencies to execute large-scale campaigns, building expertise in stakeholder alignment and cross-border partnerships.
• Developed creative concepts, managed deadlines, and analyzed campaign performance, driving continuous improvement in brand visibility and ROI.
• Represented the brand at international tourism exhibitions and built strategic relationships with global distributors and travel agencies.

This role shaped my ability to scale marketing systems, coordinate high-impact teams, and leverage market intelligence, experience that later translated directly into leading tech adoption, business intelligence, and education programs at national scale.

Began my career in direct sales within Premier retail stores, specializing in customer engagement and consultative product selling.

• Built a track record of exceeding sales targets through strong interpersonal communication and deep product knowledge.
• Gained first-hand understanding of customer behavior and retail operations, which later informed my approach to marketing strategy and management.

This foundation provided practical insight into consumer psychology and frontline business execution, which became critical in scaling into marketing leadership roles.